Every Journey. Every Time.

New data and research reinforces the dangers of not wearing a seatbelt

Wearing a seatbelt reduces the risk of death by around 50%.

The rate of seatbelt non-wearing fatalities for car occupants is highest for rear seat passengers (40%)

“Wearing a seatbelt is the single most effective way to protect yourself, and others in the car with you, from death and serious injury.”
Edmund King, Director of the AA Charitable Trust
“This stark data highlights a preventable tragedy. Far too many young lives are being cut short simply because seatbelts aren’t being worn.”
Lilian Greenwood, Future of Roads Minister