Local Campaigns

The Bedfordshire Road Safety Partnership supports targeted road safety campaigns throughout the year.

Campaigns form part of a wider, evidence-led approach to improving road safety outcomes.

Local campaigns are designed to:

Campaigns - 2026

The campaign is intended to support safer cycling by increasing visibility to other road users.
Reduced daylight hours and adverse weather conditions can make cyclists more difficult to see.
Where agreed by the cyclist, staff attached the lights directly to their bicycle.
Working with the British Horse Society (BHS), ten locations across Central Bedfordshire were identified where the highest number of incidents involving horses have been reported.
Based on this information, awareness signs will be placed at selected locations to remind motorists of the need to pass horses wide and slow.
Partners reached out to pubs across Bedfordshire, handing out posters to be displayed during live games.
The campaign reinforced the need to plan journeys home before games, especially with late kick offs. As well as planning safe alternatives if fans had driven to the pub but started drinking.
This campaign, aimed at local schools, gave students the opportunity to use artistic expression to learn about responsible behaviour and in-car safety.

Some campaigns include short video content to support public awareness and engagement.

Partnership videos are designed to compliment wider activity and reinforce key road safety messages

Project EDWARD (Every Day Without A Road Death) visited Leighton Buzzard in 2022, discussing the technological advancements in road safety.

The devastating consequences road collisions have on the families of victims are shown in a thought-provoking short film.

Campaign messaging is developed in collaboration with partners and wider organisations, and may align with national road safety initiatives.

Campaign materials are intended to support awareness and do not replace official guidance or enforcement activity.